Geo-Marketing: Site Selection by the Numbers: New Technology Tools Make It Easier Than Ever to Quickly Crunch Large Amounts of Data and Identify High-Quality Locations (Marketing‪)‬

With the franchising industry facing continuing challenges and slow growth, franchise companies should make sure they are taking the right steps to succeed while laying the foundation for growth. One of the most important decisions for franchises concerns the location of establishments. Without excellent sites that offer high visibility and access to plenty of customers, franchisees are hamstrung from the start. Fortunately, new technology tools make it easier than ever to quickly crunch large amounts of data and identify high-quality locations. The new generation of geo-analytic systems can be of enormous benefit to franchises as they seek to define territories, optimize markets and ensure that every location offers outstanding potential.