Get It Off‪!‬

In 1995, the world was shocked to discover that one of its most cherished garments, the bra, might be the leading cause of breast cancer. The bearers of these bold tidings were the husband and wife medical anthropologist team of Singer and Grismaijer, authors of the critically acclaimed book, Dressed To Kill: The Link Between Breast Cancer and Bras (Avery, NY 1995 and ISCD Press, 2002). And the worlds of medicine and fashion have never quite been the same since.

Well, they're back! Get It Off begins where Dressed To Kill left off, and then goes where no health book has gone before. Get It Off explores the cultural dimensions of breast cancer, holding a mirror up to the culture to examine the behaviors, values, and obsessions that are just as central to breast disease as are brassieres. The medium used to illustrate the cultural issues is a musical play, (without the music). Each scene in the play reflects a different facet of this cancer-causing culture, and is accompanied by insightful text analysis in clear, concise language. The effect is astounding, and has the power to change your life.

The end of the breast cancer epidemic is at hand. The solution is no longer a mystery. It just depends on a woman opening up her mind, her possibilities, and, most importantly, her bra.