Global Branding of Stella Artois Global Branding of Stella Artois

Global Branding of Stella Artois

9B00A019

    • $3.99
    • $3.99

Publisher Description

Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented but consolidating industry. It is suitable for use in courses in consumer marketing, international marketing and international business.

GENRE
Business & Personal Finance
RELEASED
2000
October 19
LANGUAGE
EN
English
LENGTH
19
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
1.1
MB
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