Global Business Strategy
Multinational Corporations Venturing into Emerging Markets
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5.0 • 3 Ratings
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Publisher Description
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Customer Reviews
Insightful
Global Business Strategy provides thoughtful analysis on the how firms should put together a strategy to expand itself globally. The author consolidated studies from various scholars regarding this issue and generated various insights on tools and methods that firms can rely on to analyze their own circumstance more wisely. Moreover, this book provides vivid examples of several examples of how Japanese firms choose their strategy to go global via its interactions with foreign countries like China and India.