Glossy
Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier
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3.4 • 36개의 평가
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- US$14.99
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INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year
The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” (The New York Times) that reveals—for the first time—exactly wat happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.
Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.
At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?
In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not just a gripping portrait of one of the most important business leaders of her generation, but also a chronicle of an era.
PUBLISHERS WEEKLY
By age 34, Emily Weiss had transformed a beauty blog, Into the Gloss, into a startup cosmetics company, Glossier, with a billion-dollar valuation. As journalist Meltzer (This Is Big) chronicles in this perceptive corporate history, Weiss herself was something of a rarity, a female CEO who received $100 million in Series D funding from Sequoia Capital (the venture capital firm behind Apple, Google, and Zoom) in 2019, a year when less than 2% of venture capital investment went to female founders. In 2010, while working as a Vogue style assistant, Weiss began blogging every morning from 4 a.m. to 8 a.m., quickly building a large online following. Though Meltzer interviews former Glossier staff and associates, and describes the company's transition from Weiss's apartment to its corporate headquarters in Manhattan's SoHo neighborhood, readers will still find it hard to understand what inspired Sequoia Capital to bet millions on the company. Meltzer is on surer footing when conveying the allure of Glossier's product line—such as the genius of launching Boy Brow (an eyebrow pomade) during the ascendance of model Cara Delevingne, who is known for her striking brows. Lean-in–style feminists and fashionistas alike will revel in the rise of this woman-led business.
사용자 리뷰
For Us Millennial Girlies That Listened to The Ting Tings in the Forever 21 Changing Room
Yeah this was just…fine? It seemed pretty fair and balanced but I have to say, the story of Glossier (as told here anyway) isn’t all that riveting or unique. This served more to me as a fun recollection of the early 2010’s beauty culture and reminded me of my own experiences with Into the Gloss or first discovering Glossier’s products in college. Maybe it’s because Emily Weiss is so guarded and careful about her image, but yeah…nothing here felt particularly surprising.
Story was good; not so much author
Loved the story; not so much the author, who quite frankly doesn’t really “get” it. It felt like the whole time she was sitting at the wanna be table.