Google Analytics 4 Certification 2026

Master the fundamentals of Google Analytics 4 with this practical, beginner-friendly guide designed to help you understand website analytics, measure user interactions, analyze traffic sources, and interpret digital marketing performance.

Google Analytics 4 Certification 2026 introduces the essential concepts and practical skills needed to work confidently with GA4. Whether you are a beginner, website owner, digital marketer, student, or aspiring analytics professional, this book provides a structured approach to learning the platform and preparing for relevant analytics assessments.

Inside this book, you will learn how to:
- Understand Google Analytics 4 and its event-based measurement model.
- Set up GA4 accounts, properties, and website data streams.
- Understand events, event parameters, and key events.
- Explore standard reports and analyze website traffic.
- Interpret users, sessions, engagement rate, and bounce rate.