Google Semantic Search
Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
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5.0 • 1 Rating
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- $19.99
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- $19.99
Publisher Description
Optimize Your Sites for Today’s Radically New Semantic Search
Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.
David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
• Learn how Google is delivering answers, not just links—and what it means to you
• Profit from Google Now™ and the fragmented, personalized future of search
• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust
• Stop using 10 common SEO techniques that no longer work
• Discover the truth about Trust Ranking™—and 10 steps to take right now
• Go way beyond keywords in today’s new era of content marketing
• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn
• See why the “First Page of Google” is rapidly become obsolete
• Drive unprecedented business value from your online identity and influence
• Learn how Google captures meaning in unstructured data—and give it what it wants
• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity
• Rapidly transition from technical to strategic search optimization
http://helpmyseo.com/google-semantic-search.html
Customer Reviews
Google Semantic Search
I found the book extremely informative, interesting and forward looking. It is organized and thorough with clearly defined concepts, and adequate explanations. The book offers the readers clearcut checklists which can be used and applied in preparation for Google Semantic Search.
My favorite part is about the conceptual re-orientation in the world of business because of Semantic Search by Google. The web of websites is now the web of people. Business is an undocumented contract of shared values. The ability to be found on the web is sum of reputation/brand, authority and trust. The new economy is relationship economy and businesses do not sell a product but sell an experience to make the customer feel special.
I highly recommend this book.