Grace Under Fire

Byline: Sahil Aizaz Adeem Its more than just an achievement that the telecom industry today enjoys a comfort- able level of esteem attached with every one of its labels. Considering that its only less than 20 years that telecom was born in Pakistan, the level of grace and class that it stands for and projects openly asks for a very sensible and careful strategy rather than just any other strenuous routine. This esteem doesn't come with a price tag since the annual turnovers of a lot of other industries are way more than telecommuni- cations in Pakistan and this industry quite frankly doesn't have enough juice in its very make to beat those figures, nor does it intend or claim to. The real battle is fought in the state dinners of ministries and locker rooms of corporate health clubs where the heads of the industries dine and steam it out. It becomes a matter only of what the industry actually holds within its claims.