Groundwork

Create Products People Actually Want.

Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to:

Hone in important customer problems to solve using the Convergent Problem Statement

Leverage Actionable Personas in big and small product decisions

Minimize (and potentially eliminate) costly rework using Individualized Needs

Introduce new habits using the three Practices that build customer-driven product teams