Grow with Google: In the Final Instalment of a Three-Part Series on How to Make Money with Google, Stephen E Arnold Says the Search Giant's Fortunes are Assured for Years to Come--and, With Them, The Revenue Prospects for Enterprising Info-Savvy Organisations (Search‪)‬

Part 1 of this series explained how Google's practice of releasing new products, services and programs has disrupted many traditional business segments. Part 2 looked at ways to generate money as a Google search engine optimisation consultant, developing software for Google's platform, and becoming a Google reseller. Part 3 looks to the future of Google's potential for revenue generation. In 2010, Google began its rite of passage from youth to adulthood. Instead of wise elders in a smoke lodge, Google's journey involves lawyers. Viacom, the US Department of Justice and the EU are some of the players that control the passage. Not everyone makes it, and Google could be like the Masai youth who gets killed on his first lion hunt.