Growing in Socioeconomic Reset

Byline: SHAMSUL GHANI 'Reset' is the new coinage for the emerging economic realities after the 2007-09 global crisis. In the words of General Electric chief executive Jeff Immelt: "The economic crisis doesn't represent a cycle. It's an emotional, social, economic reset." The Microsoft chief Steve Ballmer describes it in his own words: "In my view, what we now have will be a fundamental economic reset." Steve Tappin and Andrew Cave write in their book The New Secrets of CEOs: "Conventionally, capitalist economies move through boom and bust cycles but, at least in the short term, this has been replaced by what Sir Martin Sorrel described as 'LUV'.