A primer on the future of PR, marketing and advertising — now revised and updated with new case studies
"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Mind blowing book, thank you for changing my perspective on marketing!
Completely changed my view of marketing
This book was such a breath of fresh air for me in my career as a marketer. It challenged everything I thought I knew about marketing, made me swallow my ego at times, and made me really think about how we can leverage the tools modern technology has provided to be much more efficient. If you turn the first page of this book with an open mind and a willingness to ask yourself the hard questions, I guarantee you will get a lot out of it.
To whoever is trying to launch a new product, start a new venture or just interested on how to grow an existing business, this book is a MUST!