Growth In a Difficult Decade

The blueprint for growth - a summary of entrepreneurial thoughts. Entrepreneurship and growth: that's what this book is about. Everyone is striving to achieve growth in a difficult and volatile decade. And it is often said that entrepreneurial activity and spirit is the key factor in transforming a low economic period into a growth phase. This spirit and drive is to be found not just in new ventures, but also with imaginative, creative, driven people in established business, large or small. Cost-cutting and efficiency initiatives never turned an economy around; instead it is new business generation, creating value where there was none before, which changes economies and markets.Certainly, the second decade of the 21st century could do with an injection of entrepreneurial positivism to create sustainable growth through 2020 and beyond. So who better to advise people who are currently building businesses, than the entrepreneurs who created something out of nothing, who shifted the goalposts, over the previous decade or two?This book has captured the insights of entrepreneurs from all around the world, with the aim of distilling their thoughts into some key points of guidance on growth in a difficult decade. The subjects of these profiles and essays are extremely varied. Not only do they come from the four corners of the globe, but they also represent a wide range of industries, including online, retail, medical, software, and many, many more. That should mean that every reader can find a strand - whether geographical, sector or thematic - which resonates with their own ideas, plans and efforts.