When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Customer ReviewsSee All
Enjoyed the book, excellent for newly started businesses
The best ammunition to be armed with in today's job market
This book provides the essentials one needs to be competitive in today's job market with the shift in requirements to put your data out in front of the hiring manager. Today's market requires some creativity, ingenuity and innovation - thinking outside the box - and this book will get you started. Personally, it nailed 4 job interviews for me in one week. One's success though, will depend on one's commitment to putting the author's suggestions to work. If you are not committed to following the advice provided, I seriously doubt this excellent information, or any for that matter, will assist in securing your position in a company.