• $5.99

Publisher Description

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

GENRE
Business & Personal Finance
RELEASED
2009
October 6
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
HarperCollins e-books
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.2
MB

Customer Reviews

MaxLawlz ,

A well written guide to PR on a budget

Levine has written a book that is both helpful and extremely easy to read. He isn't shy about discussing his personal success, but he seems to have earned the right to. He gives insights into how to best sell yourself and the project to the media. Some of the advice seems like common sense, but it's helpful to have a complete strategy laid out in front of you.

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