Gut Feelings
The Intelligence of the Unconscious
-
-
4.4 • 10 Ratings
-
-
- $8.99
Publisher Description
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Customer Reviews
Good Book, Simple
I bought this book to help understand psychology, gut feelings, intuition, etc. as it relates to trading futures. The sample was good and related to finance, but after that I didn’t get much from it. The book is well written, approachable, and reads easily. If you are looking for a simple introduction to a somewhat complex topic, this is a good start. If you are looking for a pschologoical edge in dynamic risk environments there are better options from Denise Shull, Brett Steenbarger, Michael Marting, and John Coates.