Handbook of Product Placement in the Mass Media Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media

New Strategies in Marketing Theory, Practice, Trends, and Ethics

Mary-Lou Galician
    • $72.99
    • $72.99

Publisher Description

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

GENRE
Business & Personal Finance
RELEASED
2004
May 28
LANGUAGE
EN
English
LENGTH
306
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
1.6
MB

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