Harvard Business Review on Increasing Customer Loyalty Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review
    • 2.0 • 2 Ratings
    • $21.99
    • $21.99

Publisher Description

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

GENRE
Business & Personal Finance
RELEASED
2011
February 24
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
Harvard Business Review Press
SELLER
Perseus Books, LLC
SIZE
2.9
MB

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