Hegarty on Creativity: There Are No Rules
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5.0 • 2 Ratings
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- $10.99
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- $10.99
Publisher Description
A look into what lies behind creativity from one of the advertising industry's leading players
Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.
From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
PUBLISHERS WEEKLY
"Creativity should encourage, enthuse, engage, and entertain." This and other aphorisms are on offer from advertising vet Hegarty, award-winning founding partner and Worldwide Creative Director of Bartle Bogarty Hegarty (BBH). The slim volume contains 50 "provocations on creativity" creating room for creativity, exploring it, and ushering it along. Peppered with charming and lighthearted cartoons, the provocations themselves are true enough respect the blank page and its potential, associate with only the best in your field, beware the creativity-killing threat of hubris, reject the possibility of failure but don't add up to any great whole in the end. This serves more as a devotional for the converted; it's hard to imagine the advice being of any great interest or benefit to readers unfamiliar with Hegarty's work. Understandably, the book's greatest strength is its design; playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random. 50 illus.
