• $9.99

Publisher Description

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. 

GENRE
Business & Personal Finance
RELEASED
2014
September 15
LANGUAGE
EN
English
LENGTH
96
Pages
PUBLISHER
Berrett-Koehler Publishers
SELLER
Berrett-Koehler Publishers, Inc.
SIZE
6.7
MB

Customer Reviews

Mum2abi ,

Smart, Useful & Creative

My brain went into creative overdrive while reading this. Witty, fun read with practical steps to help a business in a tangible way. A quick & very useful read. Absolutely recommend for those developing or rebranding a business.

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