Herd Mentality: Overview, Examples And Impact Of Social Bias

Herd mentality (also known as mob mentality) describes behavior in which people act the same way or adopt similar behaviors as the people around them — often ignoring their own feelings in the process. Think of a sheep blindly following the flock no matter where they go just because that's what the herd is doing. Another commonly cited example of human herd behavior is the phenomenon of stock market bubbles. ... Many observers see these stock market trends as examples of herding behavior because individuals are driven by emotion rather than a reason to “join the crowd”; greed drives mass buying frenzies, and fear drives crashes. This book is a short, thought-provoking, and humorous essays that help awaken one from the deep trance of the herd mentality. What a person would like to say but would never have the guts, the author says it for them. this book allows one to sit back, have a laugh and step outside their comfort zone!