Homo Digitalis
How Human Needs Support Digital Behavior For People, Organizations And Societies
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5.0 • 2 Ratings
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- $9.99
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- $9.99
Publisher Description
Homo Digitalis is covering the science behind our use of media, social networks and devices, by mapping our basic human needs with our digital behavior. The author interviews scientists within social and cognitive neuroscience, psychology, sociology and philosophy to understand what drives us as human beings physically and online. The book is divided into three parts. Part one covers the basic needs and digital behavior of individuals, social behavior and how societies are affected by global online movements. The second part looks into how organizations can amplify the value of digital media inside and outside the organization by supporting their employees and customers needs. The third part of the book covers the global movement of digital entrepreneurship, and how it affects business and societies. The last chapter covers emerging technologies, mapping mega trends that will affect our future as Homo Digitalis.
Customer Reviews
Wonderful book!
Homo Digitalis by Natasha Saxberg Friis is both well written and inspiring. It focuses on how the new digital realm affect and respond to our basic needs and can be recommended to anyone eager to understand the digital human or even corporate opportunities in a digital world.
The book is based on interviews with experts in social neuroscience, sociology and psychology and focuses on the social networks and relationships - and not just on technology. In the book the author travels far and wide - from augmented reality and location-based services to love, adultery and entrepreneurship - and gives the reader an insight into the network society, and what social relations means to us as individuals.
One of the main points of the book is that social networks can enrich and expand our physical movements, but not replace them. And this is one of the strengths of the book - that we do not blindly cultivate social networks, but are in fact balancing our needs through physical and digital presence.
It is an amazing book to read and one that I would highly recommend.
Great read
A very good read for anyone who is curious about trends and science behind the way we use and consume digital media and social networks. Mega trends are changing the way we communicate with each others and this read gives a great view of where we are heading in a digital world.