![Hong Kong Disneyland](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Hong Kong Disneyland](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Hong Kong Disneyland
9B07M013
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3.0 • 2 Ratings
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- $3.99
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- $3.99
Publisher Description
Disney began internationalizing its theme park operations with the opening of Tokyo Disneyland in 1983, which is regarded as one of the most successful amusement parks in the world. Disney attempted to replicate this success in France, which is the largest consumer of Disney products outside of the United States. In 1992, they opened Disneyland Resort Paris, which is largely regarded to be much less successful than the park in Japan. This case explores Disney's efforts to open its third park outside the United States; Hong Kong Disneyland. It begins by discussing the experience of Tokyo and Paris Disneylands, and then discusses the opening of Hong Kong Disneyland, including the structure of the deal, and how the operations, human resources management and marketing were tailored to fit the Chinese cultural environment. The case also discusses the tourism industry in Hong Kong and the particular problems that were encountered during the first year of operations. The stage is set for students to discuss whether Disney's strategic assets have a good semantic fit with Chinese culture.
Customer Reviews
Not a book
This is almost just a good magazine article. Save your money. This is the worst Disney history book ( really article ) written. Only 60 pages of material. It is barely 2 chapters of a real book and poses questions without providing any real answers. I was expecting a much more detailed history of how the park was conceived and built. Unfortunately there are no real books on the subject of Hong Kong Disneyland that I have found yet. This article of a book is no answer.