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Publisher Description

John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor. If we give poor communities the right tools, policies, and inspiration, he argues, they will be able to lift themselves up into the middle class and become a new generation of customers and entrepreneurs.

Raised in poverty-stricken, gang-infested South Central Los Angeles, Bryant saw firsthand how our institutions have abandoned the poor. He details how business loans, home loans, and financial investments have vanished from their communities. After decades of deprivation, the poor lack bank accounts, decent credit scores, and any real firsthand experience of how a healthy free enterprise system functions.

Bryant radically redefines the meaning of poverty and wealth. (It's not just a question of finances; it's values too.) He exposes why attempts to aid the poor so far have fallen short and offers a way forward: the HOPE Plan, a series of straightforward, actionable steps to build financial literacy and expand opportunity so that the poor can join the middle class.

Fully 70 percent of the American economy is driven by consumer spending, but more and more people have too much month at the end of their money. John Hope Bryant aspires to “expand the philosophy of free enterprise to include all of God's children” and create a thriving economy that works not just for the 1 percent or even the 99 percent but for the 100 percent. This is a free enterprise approach to solving the problem of poverty and raising up a new America.

Business & Personal Finance
June 2
Berrett-Koehler Publishers
Berrett-Koehler Publishers, Inc.

Customer Reviews

EatSleepHoop21 ,


I would definitely recommend this book to a friend - especially one who is looking for an issue to become passionate about. John Hope Bryant has a unique style that makes this enjoyable to read, especially if you have watched some of his videos.

womanontop ,

Awesome book!!!

kudos to John Bryant for writing this book. Its an Incredible, infectious read about the economic challenges we face now and in the future. This book offers helpful insight for all americans wanting to increase there money potential. He believes that the poor could reignite our failing economy by teaching them financial literacy. Arming the poor with the right tools to help encourage and inspire a new middle class and a new generation of entrepreneurs
Stephanie W

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