How to Be a Fierce Competitor
What Winning Companies and Great Managers Do in Tough Times
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5.0 • 5 Ratings
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- $12.99
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- $12.99
Publisher Description
From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it
Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.
Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.
PUBLISHERS WEEKLY
Fox (How to Become a Rainmaker) explores the best practices of fierce competitors and how they gain market share, seize opportunity, and win when the stakes are the highest. With multiple bulleted lists of key action items, he swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. He also encourages executives to play relevant what if games, always have a plan, stay off magazine covers, and be obsessive about execution. Of particular value are the sections on employee relations, which offer counterintuitive actions that reap big rewards on reserved executive parking spots, unionization, nurturing those hired and acquired, pruning dead wood, and cutting out all bureaucracy. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level.
