How to Create Your Own Jewelry Line

A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand.

To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: where to sell your workhow to do small-scale productionhow to carry out market research and publicityhow to price and present your pieces for greatest effect, and much more

Includes photos