Niche keywords are used in creating content to attract your targeted market. Which in turn can drive traffic to your website and in several cases customers are ready to buy. Use of niche keywords in creating content helps you to build the trust towards the client. This book will help you in finding the right target market and then build a niche for you there. There is a lot of completion in the market if your niche is too small it will dominated by one or two companies. Reading the book will let you know how to scope further.