THIS BOOK IS A COMPLETED ICE CREAM SHOP & GELATO PARLOR BUSINESS PLAN and it is provided to you with all the additional information you will need to complete your own. Starting and operating your own business is not just the American dream, it is the pathway to wealth. And a business plan is critical to forming the right strategy and taking the steps needed to ensure success. THIS IS NOT A BASIC TEMPLATE. This book, unlike so many others, has actually done most of the work for you. While most books are vague and give you one sentence explanations of what you should include, this book is near complete.