"How to Write Web Copy and Social Media Content: Spruce up your website copy, blog posts and social media content" is more than a book on online writing. It takes writers through the writing process, showing them how to think before they write. Then it demonstrates how to apply the process to website copy, blog posts and social media. This book is for those who want to make online copy and content sparkle. The book is based on business-writing courses the author teaches for University of Toronto continuing education students and corporate clients. In short, this book will you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a clear, concise, easy to read or scan manner and achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take.