"I-Do" Feminism Courtesy of Martha Stewart Weddings and Hbc's Vow to Wow Club: Inventing Modern Matrimonial Tradition with Glue Sticks and Cuisinart. "I-Do" Feminism Courtesy of Martha Stewart Weddings and Hbc's Vow to Wow Club: Inventing Modern Matrimonial Tradition with Glue Sticks and Cuisinart.

"I-Do" Feminism Courtesy of Martha Stewart Weddings and Hbc's Vow to Wow Club: Inventing Modern Matrimonial Tradition with Glue Sticks and Cuisinart‪.‬

Ethnologies 2006, Fall, 28, 2

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Publisher Description

Cet article examine la liste de mariage en tant que tradition nouvellement inventee et comme faisant partie de la mercantilisation croissante de la vie quotidienne et de ses rites de passage. La recherche implique a la fois une analyse deconstructiviste du discours et une critique de la rhetorique visuelle des publicites faisant la promotion des listes de mariage pour les nouveaux fiances. Afin de considerer le contexte a l'interieur duquel prolilerent ces mises en marche des listes de mariage, l'auteure commence par les histoires de deux representations connectees, tirees toutes deux d'emissions nationales. Elle soutient ensuite que la tendance a l'escalade que l'on constate dans les listes de mariage gagne en vigueur parce qu'elles se situent entre ces deux images conjointes que sont : le spectre de la scandaleuse et hysterique mariee en fuite et sa soeur branchee et paradoxale, la feministe Oui, je le veux . This article examines the wedding gift registry as a newly invented tradition and part of the increasing commodification of everyday life and its rites of passage. The research involves both a deconstructive discursive analysis and a critique of the visual rhetoric in advertisements promoting registries for the newly engaged. To consider the cultural context within which marketing for wedding gift registries is proliferating, the author begins with the stories of two connected figures, both lifted from national newswires. Then she argues that the escalating trend of the wedding registry gains momentum because of its placement between these two conjoined images, namely: the spectre of the scandalous and hysterical "runaway bride" and her sister, the hip and paradoxical "I-Do Feminist."

GENRE
Nonfiction
RELEASED
2006
September 22
LANGUAGE
EN
English
LENGTH
40
Pages
PUBLISHER
Ethnologies
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
252.4
KB

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