I Love New York: Does New York Love Me?(Jezebel and the Sapphire Stereotypes) (Report‪)‬

Abstract This article seeks to highlight reality television's most popular rearticulation of the Jezebel and the Sapphire stereotypes while assessing its implications for African American women. Nearly eight decades after their inception in mass mediated culture, the Jezebel and Sapphire stereotypes have been reborn in the form of Tiffany Pollard, better known as "New York", and her mother "Sister Patterson" (respectively). Television acts as a powerful socialization agent, and thus plays a significant role in how audiences shape their racially stratified and gendered world. Researchers employed discourse analysis to provide the rich contextual data necessary to capture the effects of I Love New York; additionally, researchers will illustrate notions of patriarchy and hegemony. Further, the authors seek to provide readers with the motivation and materials to self identify, and more importantly, self-correct.