I Want to Start a Business, but I Don't Know How

Are you dreaming of starting a business but don’t know where to begin? This book is your roadmap—easy to find on Google and primed to scale worldwide.


I Want to Start a Business, but I Don’t Know How: Find Your IDEA and Launch Your BUSINESS turns a spark of inspiration into a profitable venture ready to win global markets.

Diego Segura—best-selling author who has worked with MIT, Stanford, and Harvard—distills 12 years of hands-on experience. One of his startups reached the Techstars finals on Wall Street, New York, and here he reveals the exact process he followed. His neurodiverse outlook turns early confusion into clear steps, speeding your road to success without an MBA.


What You’ll Get


Find your “why” and spot opportunities

Self-discovery tools and market analysis to validate ideas without spending money. Keywords: business opportunity, market validation.
Bust myths and launch like real founders

Discover the real life of entrepreneurs around the world, why diversity powers innovation, and how to land on Google’s front page.
Create your MVP with the CREATE framework

Templates for rapid prototyping, achieving product-market fit, and outpacing the competition. SEO keywords: Minimum Viable Product, lean startup, innovation.
Fourth Industrial Revolution strategies

Master AI, sustainability, and Blue Ocean thinking to dive into competition-free oceans.
Easy finance for non-financial people

Step-by-step cash-flow sheets, break-even guides, and funding options—from micro-ventures to venture-capital rounds.
A pitch that wins investors

Winning scripts, objection-handling tips, and body-language hacks proven with Boston VCs.
Real stories, inspiring numbers

See how a charcoal toothpaste—once called crazy—became a regional leader and racks up thousands of monthly sales.



Why You Need to Read It NOW

Every chapter ends with a “Launch Today” challenge so you move forward with action, not just motivation.

By the last page you’ll have:

A validated idea ready to monetize.
A rock-solid business plan that banks and investors respect.
A digital and guerrilla-marketing plan to win your first 1,000 customers on a tight budget.
Tools to pivot when the market shifts—your edge will be resilience.



Early reviews call it “an MBA for founders in 300 pages.” Whether you’re on salary, freelancing, or running a side hustle, this book levels up your game.


⚠️ Opportunity cost: every day your idea lives only in your head, the market gets crowded. Finish these pages and your MVP will be in front of future customers. Take control, launch your company today, and become the next global success story.


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Entrepreneurship Without Borders • Book 1