“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
This book was informative on so man levels!
Hello from Russia
I was reading this book in Russian language about ten years ago. When I was high school student in Russia. Now, I live right across head building of Ford in Dearborn. I couldn't imagine that life will bring me here. I study in University which was founded by Henry Ford Second. That so amazing and I want to read this book again.
Read this book right after college. I had just realized that what I went to school for wasn’t what I wanted to go into, and this book made me realize I would be okay. Gave me so much hope and motivation. I grew up in the 90’s but I love reading about history and seeing how others tell it, and this book gave me so much inspiration to read other things and research about history. Loved it.