IBM to Acquire Unica Corporation; Accelerates IBM Initiatives to Help Organizations Better Understand Their Customers and Transform Marketing Campaign Execution
ENP Newswire 2010, August 16
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Publisher Description
ENPNewswire-16 August 2010-IBM to Acquire Unica Corporation; Accelerates IBM initiatives to help organizations better understand their customers and transform marketing campaign execution(C)2010 ENPublishing - http://www.enpublishing.co.uk Release date- 13082010 - ARMONK, N.Y. & WALTHAM, Mass. - IBM (NYSE: IBM) and Unica Corporation (NASDAQ: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.
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