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Publisher Description

In-depth, chapter-by-chapter summary of To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink.



To Sell Is Human explains why selling is no longer a specialized job; it's what everyone does at work, at school and at home. Based on insights from social science, Pink explains the new "ABCs" of sales (attunement, buoyancy and clarity), and why selling is a human, purposeful, meaningful endeavor.



In this summary:

Chapter 1 - We’re All in Sales Now: The rise of “non-sales selling.”

Chapter 2 - Entrepreneurship, Elasticity, and Ed-Med: 3 trends and why they increase the importance of sales.

Chapter 3 - From Caveat Emptor to Caveat Venditor: How information parity has shifted the balance of power from sellers to buyers. 

Chapter 4 - Attunement: Perspective taking, social cartography, mimicry and the ambivert advantage.

Chapter 5 - Buoyancy: What to do before, during and after a sale to be resilient in the face of rejection. 

Chapter 6 - Clarity: Problem finding vs. problem solving, and the 5 frames of contrast.

Chapter 7 - Pitch: 6 types of sales pitches.

Chapter 8 - Improvise: 3 lessons of improv theatre and how they apply to sales. 

Chapter 9 - Serve: Making sales personal and purposeful.



Reading Time:

Summary: 40 minutes

Full Book: 3:35 hours

Savings: 2:55 hours


Benefits of edify.me summaries:

Readability: clear, concise and well-written for easy reading.

Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge.

Review: provides a fast knowledge refresher when you need it.

GENRE
Business & Personal Finance
RELEASED
2015
August 26
LANGUAGE
EN
English
LENGTH
45
Pages
PUBLISHER
Edify.me
SELLER
Edify LLC
SIZE
672.5
KB

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