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Publisher Description

The #1 best-selling summary of Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel & Blake Masters.

2 Summaries in 1:

1. In-depth, comprehensive, chapter-by-chapter summary

2. BONUS: A downloadable PDF 2-page summary with key points to complement the in-depth summary for reference and review

(Note: this summary is written and published by edify.me. It is not the original book and not written by the original author.)

Summary Overview:

In 2012, Peter Thiel, co-founder of PayPal and Palantir and investor in many startups including Facebook and SpaceX, taught a class on startups at Stanford University. Blake Masters, a student in the course, took detailed notes and published them online which became popular well beyond the class. Thiel’s class and Masters’ notes became the basis for Zero to One - a book on innovation, startups and building a successful, durable business.

The paradox of entrepreneurship is that because every innovation is unique, there is no recipe for success. But there is a pattern: successful innovators find value in unexpected places by challenging conventional but incorrect business ideas and building better ideas from first principles. Zero to One will help you do just that.

In this summary:

Chapter 1: The Challenge of the Future. The contrarian question; horizontal vs. vertical progress; globalization vs. technology.

Chapter 2: Party Like It’s 1999. Lessons from the dot-com bubble.

Chapter 3: All Happy Companies Are Different. Competition vs. monopoly.

Chapter 4: The Ideology of Competition. Why people believe competition is good and why it’s actually bad.

Chapter 5: Last Mover Advantage. The 4 characteristics of durable monopolies; how to build a monopoly; last mover advantage.

Chapter 6: You Are Not a Lottery Ticket. Definite vs. indefinite thinking; optimists vs. pessimists.

Chapter 7: Follow the Money. Power laws.

Chapter 8: Secrets. Conventions, secrets and mysteries; 4 reasons why people don’t look for secrets.

Chapter 9: Foundations. On choosing a co-founder, creating alignment, cash and equity compensation.

Chapter 10: The Mechanics of Mafia. Creating a culture.

Chapter 11: If You Build It, Will They Come? The importance of sales, marketing and distribution.

Chapter 12: Man and Machine. Why computers are complements, not substitutes for humans.

Chapter 13: Seeing Green. 7 questions new businesses must answer; why cleantech failed.

Chapter 14: The Founder’s Paradox. Thinking about founder personalities.

Conclusion: Stagnation or Singularity? 4 potential futures.

Reading Time:

Summary: 40 minutes

Full Book: 2:45 hours

Savings: 2:05 hours

Benefits of edify.me summaries:

Readability: clear, concise and well-written for easy reading.

Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge.

Review: provides a fast knowledge refresher when you need it.

Business & Personal Finance
February 26
Edify LLC

Customer Reviews

Yhmchan ,

Great read

Great read

Mostly business user ,

Excellent summary

This summary of zero to one is full of brilliant and provocative ideas from Peter Thorp. A must read for entrepreneurs and investors, particularly if you're interested in technology and innovation. Excellent read.

Axelrod9876 ,

Foundational ideas for entrepreneurs

A must read for anyone thinking of building a startup.

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