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The #1 best-selling summary of Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini. Get all the valuable insights from the original book and save yourself 4 hours of reading time.

2 Summaries in 1:

1. In-depth, chapter-by-chapter summary.

2. BONUS: Downloadable PDF 2-page summary with key points for reference and review.

(Note: this summary is written and published by edify.me. It is not the original book and not written by the original author.)

Summary Overview:

Pre-Suasion, by Robert Cialdini, describes how the best influencers use a combination of psychological tactics to stack the deck in their favor before making a request. These tactics, which include attention manipulation and priming, make their targets pre-disposed to compliance. In other words, the best influencers use pre-suasion before persuasion.

Pre-Suasion also reviews the “6 weapons of influence” and presents a 7th weapon of persuasion: unity.

In this summary:

Part I: Pre-Suasion: The Frontloading of Attention explains the importance of attention and focus in pre-suasion.

Chapter 1: Pre-Suasion: An Introduction.

Chapter 2: Privileged Moments. How to create a privileged moment using confirmation bias (also known as positive test strategy), single-chute questions, and consistency. 

Chapter 3: The Importance of Attention… Is Importance. The focusing illusion; use of favorable evaluation in isolation.

Chapter 4: What’s Focal Is Causal. Focus and causality; the romance of leadership.

Chapter 5: Commanders of Attention 1: The Attractors. 3 ways to get attention (sex, threats, things that are different); the orienting response; distinctiveness; message alignment.

Chapter 6: Commanders of Attention 2: The Magnetizers. 3 ways to hold attention: self (personalization, self-relevant cues), the unfinished (the Zeigarnik effect), the mysterious (6 steps in presenting a mystery).

Part II: Processes: The Role of Association discusses priming, or using positive mental associations to create favorable biases.

Chapter 7: The Primacy of Associations: I Link, Therefore I Think. Priming; word association; cognitive ease; metaphors.

Chapter 8: Persuasive Geographies: All the Right Places, All the Right Traces. Priming with environmental cues; background priming; priming for internal beliefs.

Chapter 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives. The mechanics of priming (automatic mental processes, closely related ideas, manufactured positive associations); counteracting priming effects using awareness; times of susceptibility.

Part III: Best Practices: The Optimization of Pre-Suasion recaps the 6 weapons of persuasion; describes unity as the 7th weapon of influence; and discusses the ethics of manipulation.

Chapter 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts. The 6 weapons of influence (reciprocation, liking, social proof, authority, scarcity, consistency); 3 core motives of influence (cultivate a positive association, reduce uncertainty, motivate action).

Chapter 11: Unity 1: Being Together. Kinship; in-group members; home; shared geographic region.

Chapter 12: Unity 2: Acting Together. Synchronization; continual and reciprocal exchange; co-creation; advice.

Chapter 13: Ethical Use: A Pre-Pre-Suasive Consideration. The 3 costs of unethical cultures (poor performance, turnover, malfeasance).

Chapter 14: Post-Suasion: Aftereffects. 4 tactics to create follow-through (prompt an action, get verbal or written commitments, implementation intentions or if/when-then plans, persistent cues); elastic preferences and beliefs.

Reading Time:

Summary: 50 minutes

Full Book: 5:00 hours

Savings: 4:10 hours

Benefits of edify.me summaries:

Readability: clear, concise and well-written for easy reading.

Retention: structured into logical sections and enhanced with bullet points, lists and quotations.

Review: provides a fast refresher when you need it.

April 10
Edify LLC

Customer Reviews

Bradhapa ,

Highly recommend

Great summary of Pre-suasion. Explains how to grab and hold attention and use priming before using influence tactics. The summary was a fast and easy read. Highly recommended!

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