Footfall.in - Know your smart shopper focuses on helping retailers get ready for the Phygital Age. What exactly is Phygital? Is it a way to increase footfall at your store? Why are some online giants making the move to physical retail? Have they cracked the art of finding customers, or do they already know it? Is there a need for a retail Robin Hood, and how can he help to bring retail back? This book answers these questions and many more. Find out the role of technology in bringing retail back to stores that were loved by customers a few decades ago. Find out what customers really come to buy at stores.