The purpose of the B2B Brands playbook is to make you a smarter brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
B2B marketing pros, B2B founders and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, marketing manager, sales manager, or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for a B2B organization or an owner-operator managing a B2B business.
Beloved Brands is a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make content marketing decisions, or lead a deep-dive business review. You can even share the tools with your team so they can learn how to deliver the fundamentals needed for your brands.
This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future B2B marketers. It will challenge communications agency professionals, who are looking to get better at managing B2B brands, including those who work in content marketing development, public relations, trade show marketing, digital marketing, or event marketing.
You will learn how to think, define, plan, execute, and analyze, and I provide every tool you will ever need to run your brand.
My brand promise is to help make you smarter so you can realize your full potential.