Case Technogym

Having a home gym has long ceased to be an eccentricity. More and more people have installed an exercise bike, an elliptical trainer, a weight circuit, a weight machine or a treadmill in their living room, bedroom or garden. They don’t hide

them or cover them up. They live with them, they use them, because they are an essential part of the furniture and in times of confinement, they have become one of the best investments for the 21st century home.


One of the main people responsible for this radical change is Nerio Alessandri. Thanks to the designs of Technogym, the company he founded in 1983 and which serves the needs of more than 80,000 fitness centers and 300,000 private homes

around the world, this home exercise equipment “has changed interior design forever”.


The fact is that, just as exposed “american” kitchens once became fashionable, exercise equipment has now been integrated as an essential part of the home.


They are part of the furniture. So they are displayed, almost exhibited, because they have gone from being junk to real objects of desire. A perfect mix of practicality and aesthetics, sobriety and modernity.