AEDM — The Artsolute Exhibition Design Method

How does a trade-show booth really get designed? AEDM — the Artsolute Exhibition Design Method — is the free training manual AMG wrote to train its own junior exhibition designers, now open to everyone.

Across six chapters, you'll learn the single most important idea of the profession: exhibition design solves business problems, not aesthetic ones. From why companies exhibit, to the anatomy of a booth, the full design process, your first floor plan, and how a design review actually works — with real AMG case studies from shows across the US and Asia.

Written by Calvin Yee, founder of Artsolute Media Group (AMG), an exhibition design and fabrication company serving trade shows worldwide. Also available in Traditional Chinese, Simplified Chinese, Japanese, and Spanish.