The purpose of this book is to assist businesses in assessing their strengths so that opportunities for growth may be most effectively implemented. The material is based on the author's 20 years of applying it in industry, on his graduate studies of business, and on his lecture notes for business courses that have accumulated over the last decade. It is composed of over 60 chapters and begins with an analysis of the organization and the economic and marketing environment that it operates within and then proceeds with an analysis of where it wants to be along with a detailed examination of each component that will contribute to its target goals and various implementation methods that it can use.
An earlier book, “E-Commerce Concepts”, discussed strategies to use when a business wanted to take advantage of e-commerce to increase their sales and international exposure. Another book, “Life as a Professor”, highlighted the challenges that are encountered in teaching current business and technology methods in colleges and universities, along with recommendations for solutions that are needed now in classrooms. A final book, “Computerized Financial Systems”, reviewed database designs and processes that are needed for implementing functional financial systems.