The Happy Agent is a must-read for anyone contemplating a realty career and the perfect antidote for agents seeking a more productive business direction.
It's an easy-read digest of the extensive knowledge and experience that blessed the author with a long rewarding career in a business that notably decries a high attrition rate.
Discover immediately implementable marketing and presentation protocols, principled smart tools, time-proven ethical closing techniques and answers to popular questions like how to:
• Move from low-producer majority to high-producer minority
• Improve prospect-to-client conversion ratio
• Build the much coveted practice of returning clients and referrals
• Ethically close a client – or prospect – at the right moment
• Stop spending a king’s ransom in advertising and increase net income
• Maximize a sale price and successfully negotiate an offer
• Happily harmonize business, personal and family life and more.
Sensitively written with wit and a pinch of whimsy, The Happy Agent touches on some esoteric concepts supported by highly credentialed, forward-thinking leaders. Sprinkled here and there, the reader will also find a few controversial social-political commentaries and personal life stories.
Designed as a guiding compass to help you grow a thriving, sustainable, organically-driven practice, and as a private buying and selling guide, The Happy Agent may also nudge you down a new path of self-discovery towards the achievement of an enriched, harmonious life of love, joy and abundance.
“In his remarkably ingenious book, Ross shares a collection of lessons that will sharpen your skills and set you on the right path in your real estate career. It is an impressive resource that helps you execute your career goals while not losing your sense of self. Highly recommended as a beneficial learning tool for all those who are looking to balance their careers and personal lives.” Fedele Colucci, Broker of Record
"An inspiring and candid tale of one man's journey to success as a real estate agent and achieving inner freedom. This book is sure to ignite the passion and holds the key to unlocking the power
that lies within us all." Gina Ceci, Real Estate Lawyer
“Very smooth and therapeutic read. I found myself reflecting on how the philosophies shared in this book could be applied to enhance my own business and personal life. Great way to give your career a check-up from the neck up. A must read for new and experienced agents alike!” Rui Alves, Broker/Manager
"Be careful; reading this book could change how you do business and how you live your life! It's an extraordinary resource that's easy to pick up but incredibly hard to put down. The author's knowledge is invaluable and his humour is lovely. Though written for agents, it's also designed to help anyone wishing to live a more peaceful, meaningful and fulfilled life." Helen McLean, Sales Rep since 2004
"I truly enjoyed every page, every topic and especially the many famous applicable quotes. I want to confess that when I started to read "The Happy Agent", I got so pumped and motivated that I didn't sleep that night. I planned my year ahead and entire career. I made some very important decisions after reading this book and I am well on my path to achieving them. Thank you for writing such an amazingly simple yet exponentially motivating "business manual". Making real estate sound so interesting in itself is a huge achievement." Naveed Ahmed, Sales Rep since 2006