Igniting Movements

Creating Awareness Is Not Enough


Drawing upon historical movements and movement theory, interviews with the executive leadership of today’s most exciting global nonprofits, real world experience leading humanitarian operations, and a career as a decorated Special Ops officer in the United States military, in Igniting Movements author Damon Friedman provides a model for building effective movements, inspiring people to come together under a singular vision to make the world a better place.


Hope, drive, and faith is not alone enough to spark a global movement. Visionary leadership, a shared cohesive ideology, effective organizational structure, and powerful strategic messaging―these are the “Four Pillars” around which effective movements are built and real positive change is made.