Why is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavior economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving—and that the competitive advantage of business is shifting towards something much more life-giving than where we've been.
Read It: You
Igniting the Invisible Tribe is fantastic. I'm a professor, and I'm tough to please, but Josh has done a service to all of us who study and teach about organizational life with this book. I won't belabor the details of the book, as other reviews have offered a nice, helpful summary, but I will offer 3 reasons why I think this book is worth a read:
1. This book offers a coherent explanation of why the work world takes its current shape (see the "New World" section). Josh connects elements from lots of different writings and presents a nice case for the new world of work. This summary is helpful for all of us, but especially those who are trying to accustom themselves to the modern corporate environment, yet struggling to understand it. For that reason alone, I will use this text in my future undergraduate classes.
2. Josh values humanity and believes in the power of people. This book is really humane. It's not another treatise on how we can use others to get what we want. That's refreshing in this literary genre.
3. Josh offers practical insights (particularly in the "New Rules" and "New Tools" sections) for how the creators of organizations (that's all of us) can design organizations that value humanity, respond to the new world of work, and - imagine this - produce meaningful, profitable results. I especially appreciate Rule #1: Start with why!
Pick it up, read it, and then go out and ignite your invisible tribe.
It was good!