When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
*Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
*If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
*Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
*The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Very inspiring. It is exactly what i was looking for, it answered lot of my questions!
Thank you so much for this book!! :)
This book will make you laugh out loud! Inspiration for anyone who is considering something other than punching the time clock at the casket factory. 615-969-7926.... Call me! Would love to hear what you have to say.
Fun but a Bit cliche
I liked the style and the cartoons are entertaining but if you're an entrepreneur there are better uses of your time. It's a bit overpriced for the content depth and quality - at 10 bucks or less would have been more pleased with the purchase.