Imagining Marketing
Art, Aesthetics and the Avant-Garde
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- 64٫99 US$
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- 64٫99 US$
وصف الناشر
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
النوع
تمويل شركات وأفراد
تاريخ النشر
٢٠٠١
١ فبراير
اللغة
EN
الإنجليزية
عدد الصفحات
٣٢٠
الناشر
Taylor & Francis
البائع
Taylor & Francis Group
الحجم
١٫٦
م.ب.