Imagining Marketing
Art, Aesthetics and the Avant-Garde
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- US$64.99
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- US$64.99
출판사 설명
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
장르
비즈니스 및 개인 금융
출시일
2001년
2월 1일
언어
EN
영어
길이
320
페이지
출판사
Taylor & Francis
판매자
Taylor & Francis Group
크기
1.6
MB