Impact of Country of Origin and Country of Brand Origin on Consumer Attitude Towards Products/Prekes Kilmes Salies Ir Prekes Zenklo Kilmes Salies Itaka Vartotojo Poziuriui I Preke (Report) Impact of Country of Origin and Country of Brand Origin on Consumer Attitude Towards Products/Prekes Kilmes Salies Ir Prekes Zenklo Kilmes Salies Itaka Vartotojo Poziuriui I Preke (Report)

Impact of Country of Origin and Country of Brand Origin on Consumer Attitude Towards Products/Prekes Kilmes Salies Ir Prekes Zenklo Kilmes Salies Itaka Vartotojo Poziuriui I Preke (Report‪)‬

Business: Theory and Practice 2009, March, 10, 1

Business: Theory and Practice
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Publisher Description

1. Ivadas Prekes kilmes salis neabejotinai daro itaka vartotojo poziuriui i preke. Ji buvo pripazistama kaip svarbus tarptautines prekybos veiksnys jau pries simta metu. Septintame desimtmetyje si tema sulauke didelio demesio vartotoju elgsenos publikacijose ir tapo viena is labiausiai marketingo moksle tiriamu temu (Jin, Chansarkar 2006). Taciau tik visai neseniai pradetas kreipti demesys i tai, kad prekes kilmes salis nebutinai sutampa su prekes zenklo kilmes salimi (o si taip pat reiksmingai veikia vartotojo poziuri), del to darbu sia tema yra nedaug (Thakor, Lavack 2003). Paprastai imones i treciasias salis perkelia tik prekes gamyba ar atskiras jos dalis, centrine buveine islaikydamos istorineje, dazniausiai gerai issivysciusioje valstybeje, o tai reiskia, kad islaikoma ir prekes zenklo kilmes salis. Ypac tai budinga gerai zinomiems tarptautiniams prekiu zenklams. Vartotojas daugeliu atveju sieja zinomu prekiu zenklu prekes su siu prekiu zenklu kilmes salimi, nekreipdamas demesio i tai, kur preke pagaminta. Todel ne maziau svarbu suprasti ne tik pacios prekes, bet ir prekes zenklo kilmes salies itaka vartotojo poziuriui i preke, ju tarpusavio saveika bei jo priklausomybe nuo atskiru veiksniu. Butent tokiu darbu pasigendama mokslineje literaturoje.

GENRE
Business & Personal Finance
RELEASED
2009
March 1
LANGUAGE
EN
English
LENGTH
24
Pages
PUBLISHER
Vilnius Gediminas Technical University
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
338.2
KB

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