Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes المزيد من كتب Arch G. Woodside

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

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Marketing Places and Spaces

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E-Services Adoption

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Making Tough Decisions Well and Badly

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Tourists' Perceptions and Assessments

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Case Study Research

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Accurate Case Outcome Modeling

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

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Deep Knowledge of B2B Relationships Within and Across Borders

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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

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Luxury Fashion and Culture

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Trade Tales

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Tourists' Behaviors and Evaluations

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Consumer Behavior in Tourism and Hospitality Research

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The Complexity Turn

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Market-Driven Thinking

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